Inside the Rolls-Royce & Bentley Styling Department.
From his time as part of a small design team working on the Silver Spirit/Mulsanne, to becoming Chief Stylist at Crewe, Graham Hull peels back the curtain on an idiosyncratic institution. Throwing light on a factory motivated as much by pride as the bottom-line, all the projects – whether production, special commission, or aborted designs – are covered, and the unique styling process is explored. This styling process was a key element in the resurgence of the dormant Bentley marque, that, with its fortunes on the rise, became the star of the Geneva Motor Show, attracting commissions from wealthy enthusiasts for totally customized vehicles. Founding fathers Royce and Rolls melded engineering with marketing, but as marketing took over the union fractured. The drama of how this British institution was divided between BMW and VW, and how aesthetic design (never cherished by British management) became increasingly recognized, is fundamental to the story. The bewildering number of projects during the 1990s is a genuine eye-opener. and a phenomena that demanded unique peoples, skills, and facilities.
English, hardcover, 176 pages, 2014, Grahum Hull.