The Ferrari Phenomenon.
An unconventionel view of the world’s most charismatic cars!
How much do you really know about Ferrari, the worldâ€™s coolest, most exciting carmaker? Why did Enzo Ferrari favor purple ink for all of his personal correspondence? Why didnâ€™t Mario Andretti ever become a full-time Ferrari driver? Which Hollywood actress inspired a shade of silver paint that is still available from Ferrari today? And whereâ€™s the best place for an authentic meal when youâ€™re visiting Maranello?
In The Ferrari Phenomenon, authors Matt Stone and Luca Dal Monte offer a unique perspective on the iconic car manufacturer. They begin with a revealing biographical sketch of Enzo Ferrari himselfâ€”from his childhood to his often-secret private lifeâ€”and they explain the founding of the company in Modena, and its later move to Maranello. The book concludes by profiling the new generation of executives responsible for the companyâ€™s success today, and the dramatic contemporary architecture of the Maranello campus.
Throughout the book, the authors approach their subject in a manner thatâ€™s a little less seriousâ€”and a little more fun. The book explores the lighter and lesser-known sides of Ferrari, not only through conventional chapters and text, but also in shorter, quick-reading pieces such as lists, quotes, and detailed photo captions. The result is an original account that begins with young Enzoâ€™s dreams, long before he ever thought of producing cars under his own name, and covers rare and one-off Ferrari cars, little-known episodes from Ferrari history, and praise and complaints from great drivers and famous Ferrari owners. Thereâ€™s also a virtual tour of the Ferrari factory, and even advice on what to see on a visit to Maranello.
Richly illustrated and beautifully designed, The Ferrari Phenomenon will give even die-hard tifosi new insight into the exciting and colorful world that is Ferrari.
English, hardcover, 160 pages, 2010.