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Peugeot 205 Berlina / Cabriolet / T16, 1983-1998 – Le Guide ASI.
If Peugeot owes its current success and market recognition as one of the most dynamic generalist brands, it is almost exclusively thanks to the 205, so much so that this simple number has become a “sacred number”. In the history of the Lion, there is a before and after the 205: a before made up of models that struggled to establish themselves, the result of a troubled and difficult corporate history; an after that speaks of important successes, flattering results, growth, innovation, and even a socio-cultural phenomenon, which the 205 was, not only in France: its many versions appealed to an incredibly diverse and cross-sectional range of customers, from those who needed a basic, robust and reliable car and found it in the most basic models, to those who were looking for something special and personalised and indulged themselves with the super-accessorised special series created in collaboration with brands, designers, artists and sports personalities; from those who wanted a second car for the city or trips out of town and treated themselves to a convertible, to those who refused to compromise on performance and enjoyed the aggressiveness of the GTIs, the “little bombs”. All this was helped by the new driving force behind 1980s consumerism, advertising, which was varied, colourful, energetic, young and dynamic, and set a precedent.
Italiaans, paperback, 2026, 60 pagina’s, Luca Marconetti. ASI Service.
ISBN 9791281646230.
